Resources

The Iris Blog

Practical guides for independent med spa owners on AI visibility, agentic readiness, and the channels your next patient is already using.

Latest
AI Search
AI Search vs Google Search: What Independent Med Spas Need to Know in 2026
ChatGPT, Perplexity, and Google AI Overviews work completely differently from traditional search — and most med spas are optimised for the wrong one. Here's what actually matters now.
May 10, 2026 Read →
Strategy
The Google Maps Moment Is Happening Again — And Most Med Spas Are Missing It
In 2005, practices that claimed their Google Maps listing first dominated local search for years. The same early-mover advantage is available right now in AI search — but the window is closing.
May 10, 2026 Read →
Earlier
AI Visibility
Your Med Spa Is Invisible to ChatGPT. Here's Exactly Why.
Booking platforms like Zenoti and Boulevard block AI crawlers. That means ChatGPT, Perplexity, and Google AI have no data on your services — and can't recommend you. Here's the evidence.
May 8, 2026 Read →
Agentic AI
What 'Agentic AI' Actually Means for a Med Spa Owner (No Jargon)
Everyone's talking about "agentic AI" but nobody explains what it means for a practice that books Botox and laser treatments. Here's a plain-English breakdown with real examples.
May 8, 2026 Read →

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