Step-by-step walkthroughs on AI visibility infrastructure, Google Business Profile management, and building patient acquisition you own.
Each guide covers one specific topic and can be read in under 15 minutes. Written for clinic owners and practice managers, not developers. Where technical implementation is required, we indicate what to hand to your developer.
Five practical tests you can run right now without any technical knowledge — robots.txt, llms.txt, schema, ChatGPT, and Google Search Console.
Read guide →Step-by-step: choosing the right primary category, writing service entries, setting up Q&A, and configuring photos for AI visibility.
Coming soonA sequenced view of everything Iris builds in the first 60 days — from audit through to first AI Overview citations and organic ranking movement.
Read guide →Plain-language explanation of llms.txt, what AI crawlers do with it, and a worked example of a well-structured medical practice llms.txt.
Read guide →Which schema types matter for clinics, how the @graph JSON-LD format works, and how to check whether your website has valid schema.
Read guide →How to check which AI crawlers your robots.txt permits, how to fix it, and what Cloudflare WAF settings to change.
Read guide →The entity profile file that AI retrieval systems use as a high-confidence reference for your clinic's name, services, and location.
Read guide →The inverted pyramid format, FAQ structuring, and the specific content patterns that AI systems extract and cite versus the patterns they ignore.
Read guide →Which content types drive pre-visit AI citation — condition explainers, FAQ hubs, treatment comparison pages — and how to structure each.
Read guide →Post frequency, format, topic selection, and the specific content patterns that make GBP posts appear in local search results.
Coming soonWhat Practo retains — search data, SEO equity, review authority — and what your clinic never receives from the interaction.
Read guide →Side-by-side comparison across visibility, data ownership, cost, AI discoverability, and control.
Read guide →The technical steps, the patient communication plan, and the timeline for moving consultation booking to your own website.
Read guide →Specific schema types, GBP categories, procedure page formats, and patient query patterns for aesthetic dermatology.
Read guide →The correct GBP categories, procedure schema for implants and aligners, and the highest-value patient queries to target.
Read guide →The GBP category problem, surgeon Person schema, and how ophthalmology practices change AI recommendation patterns.
Read guide →Every guide on this page represents a deliverable Iris builds and manages as part of an engagement.
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