Iris by AdChoreo | AI Visibility for Clinics in India
AI visibility for clinics in India

Show up where your
patients are searching

Patients look on Google Maps, ask ChatGPT, and use voice search before they book. Most clinics in India appear on Practo and that's it. Iris builds your presence on the channels you're currently missing.

ChatGPT
Check if your clinic is visible →
Who Iris works with

Which type of clinic are you?

Iris works with independent clinics across five categories. Select yours to see what we do for your specialty.

Aesthetics & Skin

Skin clinics, laser centres, cosmetic surgery, injectables, hair transplant

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Skin & Laser Clinics
  • Treatment pages for HydraFacial, laser hair removal, peels, and pigmentation, structured so Google and ChatGPT can read and cite them
  • Google Maps ranking for "skin clinic near me" and condition-specific searches like acne, dark spots, and melasma
  • Weekly GBP posts on trending treatments to pull in walk-in enquiries
Injectables & Cosmetic Clinics
  • Content pages for Botox, fillers, PRP, and threads, indexed by Google and readable by AI assistants
  • Consultation booking on your own domain, not a Practo iframe that routes traffic to someone else's platform
  • Google and Meta Ads targeting patients who are actively searching for specific procedures in your city
Plastic & Cosmetic Surgery
  • Content around rhinoplasty, liposuction, and breast augmentation that builds credibility with Google over time
  • Before-and-after content that ranks for procedure and city searches
  • Voice search coverage for queries like "best cosmetic surgeon in Bangalore"
Hair Transplant & Restoration
  • DHI vs FUE comparison pages, hair loss FAQs, and cost explainers that rank on Google and appear in ChatGPT answers
  • GBP posts timed to seasonal queries like monsoon hair loss, which spike predictably each year
  • Retargeting campaigns for people who researched but didn't book

Dental Clinics

General dentistry, implants, cosmetic dentistry, clear aligners, orthodontics

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General & Implant Dentistry
  • Individual pages for implants, crowns, and root canals, each set up for local search and AI readability
  • Google Maps optimisation so your clinic appears when patients search "dentist near me"
  • Monthly GBP posts on dental health topics that build steady enquiry volume over time
Cosmetic Dentistry
  • Pages on veneers, smile makeovers, and composite bonding, with cost FAQs structured for AI assistants to pull from
  • Schema markup so your procedures show in Google's People Also Ask sections
  • Meta Ads targeting patients who searched cosmetic dental procedures in the past 30 days
Clear Aligners & Orthodontics
  • "Invisalign alternatives in [your city]" comparison pages, which are high-intent and relatively easy to rank for
  • Voice search coverage for aligner questions patients ask Google Assistant and Siri
  • Retargeting for patients who visited your aligner page but didn't book
Paediatric & Preventive Dentistry
  • Family-focused content that ranks for "child dentist near me" and builds GBP reviews steadily
  • Seasonal campaigns around school check-up periods and holidays
  • WhatsApp consultation flow on your own domain, so the patient interaction doesn't go through a third-party platform

Eye Care & Vision

LASIK, refractive surgery, ophthalmology, cataract, retina clinics

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LASIK & Refractive Surgery
  • LASIK candidacy FAQ pages that AI assistants cite when patients ask whether they are a good candidate
  • Google Ads for "LASIK surgery cost in [city]", one of the highest-converting surgical queries in India
  • GBP management with procedure explainers, recovery timelines, and patient Q&A posts
General Ophthalmology
  • Separate pages for cataract surgery, glaucoma, and diabetic retinopathy, each with proper schema markup
  • Google Maps ranking for "eye specialist near me" and condition-specific searches
  • AI Overview citations for common eye condition queries patients ask ChatGPT and Gemini
Cataract & Retina Centres
  • Cataract surgery type comparisons (Phaco, MICS, Femto) with cost pages patients and AI assistants both reference
  • Voice search coverage for "best cataract surgeon near me" in Hindi and English
  • GBP posts and review management that build confidence for patients making high-stakes surgical decisions
Paediatric Eye Care
  • Parent-focused content on childhood myopia, squint correction, and vision screening
  • School-season Google Ads when parents are actively searching for eye check-ups
  • FAQ pages on common children's eye conditions, structured so AI assistants can cite them

Wellness & Rehabilitation

Ayurveda, Panchakarma, physiotherapy, sports medicine, mental health

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Ayurveda & Panchakarma
  • Content pages on Abhyanga, Shirodhara, Basti, and other therapies, indexed by Google and readable by AI search tools
  • AI Overview citations for "best Panchakarma centre in [city]" and seasonal health queries
  • Google Maps presence for wellness tourism searches from domestic and international visitors
Physiotherapy & Sports Medicine
  • Individual pages for knee pain, sports injury, post-surgical rehab, and other conditions you treat, each built to rank on Google
  • Google Ads for "physiotherapist near me" and specific injury searches like ACL and rotator cuff
  • GBP posts on exercise tips and injury prevention that build a steady stream of enquiries
Mental Health & Psychiatry
  • Empathetic content that ranks for "therapist near me" and anxiety and depression resources
  • Schema markup covering practitioner types, session formats, and fee information
  • Consultation forms on your own domain, so patient data doesn't pass through a third-party listing
Chiropractic & Integrative Wellness
  • Education-first content that explains chiropractic to patients unfamiliar with it
  • Local search coverage for back pain, posture correction, and sciatica queries in your city
  • Voice search optimisation for "chiropractor near me" on Google Assistant and Siri

Fertility & Metabolic Health

IVF, fertility clinics, weight management, hormonal health

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IVF & Fertility Clinics
  • Pages covering IVF success rates, protocols, and costs. These are the things every couple researches before choosing a clinic
  • AI Overview and ChatGPT citations for "best IVF clinic in [city]", the most valuable patient query in fertility search
  • Google Ads for high-intent searches like "IVF treatment cost India" and "fertility specialist near me"
Medical Weight Loss
  • Content on obesity treatment, metabolic health, and GLP-1 medications, indexed by Google and readable by AI search
  • Search visibility for "weight loss clinic near me" and bariatric surgery queries
  • Meta Ads targeting audiences who follow fitness and wellness content and have shown weight-loss intent
Hormonal Health
  • Content on testosterone therapy, HRT, PCOS, and thyroid issues, written to rank on Google and appear in AI answers
  • Pages targeting symptom-first queries that patients ask AI chatbots before booking a consultation
  • Google Ads for hormonal health searches where competition is still relatively low
Gynaecology & Women's Wellness
  • Service pages for antenatal care, menstrual health, fibroid treatment, and menopause, readable by AI and indexed by Google
  • GBP optimisation so women searching "gynaecologist near me" find your clinic on Maps
  • Content that builds trust with patients who discover you through Google or AI before booking
Google Google
ChatGPT ChatGPT
Gemini
Perplexity Perplexity
Siri Siri
Claude Claude
Grok

A Practo listing is not a search strategy.

Your patients search everywhere.
Most of the time, they won't find you.

Every missed search is a lost consultation.

49%
of practitioners say organisations that don't adopt AI will lose ground in patient discovery
Salesforce
46%
of all Google searches have local intent. "Near me" is how most patients start looking for a clinic
Google
18–24 mo
head start for clinics that build Maps and AI visibility now, while most competitors haven't started
Industry Research
Our Services

What Iris does for your clinic

Iris is a managed service. Four things get handled for you, from audit through to ongoing execution.

AI & Search Visibility

Schema markup, AI-readable content, llms.txt, Speakable tags, and structured service pages so Google, ChatGPT, Perplexity, and voice assistants can find and cite your clinic.

Google Business Profile

We set up and manage your GBP on an ongoing basis: weekly posts, Q&A responses, review monitoring, and photo updates that bring in direct calls and walk-ins.

Website Optimisation

Content creation, page speed improvements, on-domain booking, and regular blog publishing. Your website does the work that a Practo listing cannot.

Paid Ads on Google & Meta

Google Search and Meta Ads campaigns targeting patients who are actively looking for your treatments, reported alongside your organic numbers in one dashboard.

Visible in 60 days

How Iris makes your clinic discoverable

We've audited 1,000+ independent clinics across India to score their AI and Maps visibility. The average score is 47 out of 100.

Most clinics in your area haven't built Maps or AI visibility yet. That changes as the market catches on.
See Iris in action →
1

Visibility Audit

We scan Google Search, Google Maps, AI platforms, Practo, Justdial, directories, and social to find every gap that's costing you consultations.

2

Build Your Search Layer

Service pages, schema markup, GBP posts, AI-readable content, and on-domain booking. The technical infrastructure that Google and AI systems reward with visibility.

3

Ongoing Optimisation

Iris tracks your rankings across all channels, adapts to algorithm changes, and keeps publishing fresh content. The effect compounds each month.

60-Day Roadmap

What gets done, and when.

Days 0–30 · The Foundation
  • Full audit of where you're invisible and why
  • Google Business Profile filled out, cleaned up, and posting
  • AI-readable content structure and schema markup live
  • Treatment pages, FAQs, and blog content published
  • Google and AI engines start indexing your website
Days 30–60 · The Results
  • Google rankings move for your key treatments and city
  • ChatGPT and Gemini begin surfacing your clinic in answers
  • Organic traffic to your website starts climbing
  • First patient enquiries from Google and AI search arrive
  • The visibility work runs itself. No daily effort from your team.
Clinics that start earlier take longer for others to catch. The work builds month on month.

Built by people who've been through every platform shift

Search in 1999. Social in 2006. Mobile in 2010. AI in 2024. The team has navigated each wave, and is building Iris specifically for this one.

Building digital ecosystems since the late 1990s, from dotcom to AI.
Mahesh
Mahesh
Advisory Chair
Ex-Yahoo. President, Affinity Answers. Over 3 decades in digital media across the US and India.

LinkedIn
Lakshay
Lakshay
Co-Founder & CEO
Building Iris to be practical, not impressive. Every feature is measured by whether it drives more consultations for the clinic.

LinkedIn
Shravan
Shravan
Growth Marketing Lead
Growth strategy and go-to-market for Iris. Building the pipeline that connects clinics with the patients looking for them.

LinkedIn
Ashish
Ashish
Head of AI & ML
The technical lead behind how Iris reads and scores clinic visibility. Making AI search work for independent clinics, not only the large hospital chains that can afford enterprise software.

LinkedIn
Go deeper

Why most clinics in India are hard to find

Pricing

Simple, transparent pricing

No setup fee. Onboarded within 7 days.

Iris Core
 ₹ 50,000 /month

Organic visibility, fully managed.

  • Weekly AI visibility audit and discoverability score
  • AI-readable content across Google, ChatGPT, Gemini and Perplexity
  • Google Business Profile management with weekly posts
  • Schema markup and structured content on your website
  • We implement everything. You review the results.
  • Dedicated team plus self-serve dashboard
Get started →

Organic discoverability, fully managed

Iris Growth includes ad management for spend up to ₹1 lakh per month.
Above that: ₹1–2 lakh spend = 20% fee (max ₹30,000/mo)  ·  Above ₹2 lakh = 15% of spend

You're in.

Our team will reach out within 24 hours to schedule your visibility audit.