Iris by AdChoreo | More Patients for Clinics in India
Patient growth for clinics in India

Your next patient is
searching right now.

Iris makes sure they find you, choose you, and book with you.

Get a free clinic audit →

More patients find you. More bookings you get.

Iris gets you reviews, makes you digitally visible, captures enquiries, chats with them, and gets you session bookings.

Illustration of a patient's journey

Our research

The Market Gap. Your Opportunity.

Our research showed where the practices lose incoming patient enquiries

They find your competitor

A patient's search for "clinic near me" picks Google's top ranking clinic. Listing just on Practo is only the start.

The more active clinic wins

Outdated pictures, low review counts, and no recent posts fail to earn patients' trust.

Delayed conversations

Patients expect responses sooner. Not just days, even a few hours of delay in responding to enquiries would lose patients' interest.

Iris closes all three gaps, so you get found, get chosen and get booked.

46%
of all Google searches have local intent. "Near me" is how most patients start looking for a clinic
Google
1,000+
independent clinics audited across India. The average online visibility score is 47 out of 100
Iris audits
2 weeks
for a new Mumbai skin clinic to go from no website to live. It ranked on Google within 3 days
Case study
What Iris does

Everything it takes to go from search to booked

Iris is fully managed. We do the work, and you see the results every week.

Get found

  • Mobile-first website that is fast — a page for every treatment, before-after gallery, list all FAQs
  • Quality content that updates every month with blogs and Google posts
  • Run effective ads on Google and Instagram that capture patient enquiries

Get chosen

  • Active and updated Google Business Profile with fresh content every week
  • Genuine reviews captured from your patients
  • Add-on social media services to keep your Instagram up-to-date

Get booked

  • Iris Concierge auto-messages, follows up and books all consultation enquiries
  • Plan and schedule WhatsApp campaigns
  • Weekly audits for your clinic and your competitors
Always publishing

New content every week, written for real searches

Thoroughly researched posts and blogs on your Google Business Profile and website based on the real-time searches your patients make. So you get found when patients search on Google Maps & Search, ChatGPT, and other AI chatbots.

  1. 1A real search from a patient in your area
  2. 2A blog or Google post that answers it
  3. 3Your clinic appears on Google and in AI answers
Google search for 'What Treatments Are Safe for Dark Indian Skin Tones' showing glamkorean.in cited in the AI Overview sources and as the top organic result
A real result: a blog published for a Mumbai skin clinic, cited in Google's AI Overview and ranking first for the search. This clinic was cited within 3 days of going live. Read the case study
Iris Concierge

From lead to booked consultation

Included in Iris Growth
  1. Capture

    Every lead from your ads, Google profile, website forms and Instagram lands in one place. None missed.

  2. Engage

    Starts the conversation with new leads itself, within seconds, and replies instantly when a patient messages first. Day or night.

  3. Qualify

    Asks about the treatment and timing, so your team talks only to patients who are ready.

  4. Keep warm

    Follows up with leads who go quiet, so nobody is forgotten.

  5. Book

    Offers a slot, confirms the consultation, and sends a reminder.

Your ClinicBusiness account
New lead from an Instagram ad
Hi Priya! Thanks for your interest in laser hair removal at Your Clinic. Which area are you looking to treat?
Underarms and legs
Thanks! Our doctor has slots this weekend. Want me to book a consultation?
Next day
Hi Priya! Still interested? Sat 11:30 AM is open.
Yes, please book it
Booked ✓ Sat, 11:30 AM. We'll remind you the day before.

Illustrative conversation started by Iris, shown on WhatsApp, the channel most clinics in India use.

No new app to learn. Iris Concierge works inside the WhatsApp Business app your front desk already uses, exactly as before.
Live in 7 days

Fits right into your clinic

There is nothing to install and nothing for your team to learn. You keep using the WhatsApp Business app exactly as you do today. Iris works alongside it.

We've audited 1,000+ independent clinics across India to score their online visibility. The average score is 47 out of 100.

Most clinics in your area haven't built a real online presence yet. That changes as competitors catch on.
1

Free audit

We check your Google profile, website, reviews and how quickly leads get a reply. The report also shows which clinics rank on Maps, in Google searches and in AI answers for the popular searches in your area, so you see exactly where you stand.

2

Live in 7 days

We set up your website, your Google profile and, on Growth, Iris Concierge. It all runs alongside what you already use, so your team's routine doesn't change.

3

Every week after that

We publish, post, reply to reviews and run the health check. You get a simple report on what is working, and the effect builds each month.

Weekly health check

Every week, you see what's working

We audit your website, Google profile and enquiries every week, and track which clinics rank on Maps, in Google searches and in AI answers for the popular searches in your area. Then we send you a plain report: what moved, what we did, and what's next. No jargon, and no logging into ten different tools.

Weekly reportSample data
Google profile views
1,840
▲ 12%
Calls
64
▲ 8%
Website visits
2,310
▲ 15%
Patient enquiries
97
▲ 21%
Consultations booked
31
▲ 10%
New reviews
14
▲ 5
How you rank for popular searches
SearchMapsGoogleAI
skin clinic near me#3#5Cited
laser hair removal cost#4#2Not yet
Done this week: 2 Google posts, 6 review replies, 1 new treatment page.

We'll take your clinic to the next level in 60 days.

Talk to know our 60-day roadmap →
Who Iris works with

Which type of clinic are you?

Iris works with independent clinics across five categories. Select yours to see what we do for your specialty.

Aesthetics & Skin

Skin clinics, laser centres, cosmetic surgery, injectables, hair transplant

+
Skin & Laser Clinics
  • Treatment pages for HydraFacial, laser hair removal, peels, and pigmentation that rank on Google and answer what patients ask
  • Google Maps ranking for "skin clinic near me" and condition-specific searches like acne, dark spots, and melasma
  • Weekly GBP posts on trending treatments to pull in walk-in enquiries
Injectables & Cosmetic Clinics
  • Content pages for Botox, fillers, PRP, and threads that show up when patients search for them
  • Consultation booking on your own domain, not a Practo iframe that routes traffic to someone else's platform
  • Google and Meta Ads targeting patients who are actively searching for specific procedures in your city
Plastic & Cosmetic Surgery
  • Content around rhinoplasty, liposuction, and breast augmentation that builds credibility with Google over time
  • Before-and-after content that ranks for procedure and city searches
  • Found when patients search "best cosmetic surgeon in Bangalore"
Hair Transplant & Restoration
  • DHI vs FUE comparison pages, hair loss FAQs, and cost explainers that rank on Google and get quoted in AI answers
  • GBP posts timed to seasonal queries like monsoon hair loss, which spike predictably each year
  • Retargeting campaigns for people who researched but didn't book

Dental Clinics

General dentistry, implants, cosmetic dentistry, clear aligners, orthodontics

+
General & Implant Dentistry
  • Individual pages for implants, crowns, and root canals, each built for local search
  • Google Maps optimisation so your clinic appears when patients search "dentist near me"
  • Monthly GBP posts on dental health topics that build steady enquiry volume over time
Cosmetic Dentistry
  • Pages on veneers, smile makeovers, and composite bonding, with cost FAQs patients can find on Google
  • Answers to the questions patients ask, so your procedures show in Google's People Also Ask sections
  • Meta Ads targeting patients who searched cosmetic dental procedures in the past 30 days
Clear Aligners & Orthodontics
  • "Invisalign alternatives in [your city]" comparison pages, which are high-intent and relatively easy to rank for
  • Answers to aligner questions patients ask on Google and by voice
  • Retargeting for patients who visited your aligner page but didn't book
Paediatric & Preventive Dentistry
  • Family-focused content that ranks for "child dentist near me" and builds GBP reviews steadily
  • Seasonal campaigns around school check-up periods and holidays
  • Iris Concierge on Growth reaches out to leads and books consultations, inside the WhatsApp Business app your team already uses

Eye Care & Vision

LASIK, refractive surgery, ophthalmology, cataract, retina clinics

+
LASIK & Refractive Surgery
  • LASIK candidacy FAQ pages that answer the question patients ask most: "Am I a good candidate?"
  • Google Ads for "LASIK surgery cost in [city]", one of the highest-converting surgical queries in India
  • GBP management with procedure explainers, recovery timelines, and patient Q&A posts
General Ophthalmology
  • Separate pages for cataract surgery, glaucoma, and diabetic retinopathy, each easy for patients and Google to find
  • Google Maps ranking for "eye specialist near me" and condition-specific searches
  • Google AI answers and search results that cite you for common eye condition searches
Cataract & Retina Centres
  • Cataract surgery type comparisons (Phaco, MICS, Femto) with cost pages patients can trust and Google can rank
  • Found when patients search "best cataract surgeon near me" in Hindi and English
  • GBP posts and review management that build confidence for patients making high-stakes surgical decisions
Paediatric Eye Care
  • Parent-focused content on childhood myopia, squint correction, and vision screening
  • School-season Google Ads when parents are actively searching for eye check-ups
  • FAQ pages on common children's eye conditions that parents find on Google

Wellness & Rehabilitation

Ayurveda, Panchakarma, physiotherapy, sports medicine, mental health

+
Ayurveda & Panchakarma
  • Content pages on Abhyanga, Shirodhara, Basti, and other therapies that show up when patients search for them
  • Visibility for "best Panchakarma centre in [city]" and seasonal health searches
  • Google Maps presence for wellness tourism searches from domestic and international visitors
Physiotherapy & Sports Medicine
  • Individual pages for knee pain, sports injury, post-surgical rehab, and other conditions you treat, each built to rank on Google
  • Google Ads for "physiotherapist near me" and specific injury searches like ACL and rotator cuff
  • GBP posts on exercise tips and injury prevention that build a steady stream of enquiries
Mental Health & Psychiatry
  • Empathetic content that ranks for "therapist near me" and anxiety and depression resources
  • Pages covering practitioner types, session formats, and fee information, so patients know what to expect before they call
  • Consultation forms on your own domain, so patient data doesn't pass through a third-party listing
Chiropractic & Integrative Wellness
  • Education-first content that explains chiropractic to patients unfamiliar with it
  • Local search coverage for back pain, posture correction, and sciatica queries in your city
  • Found when patients search "chiropractor near me" on Google, Assistant and Siri

Fertility & Metabolic Health

IVF, fertility clinics, weight management, hormonal health

+
IVF & Fertility Clinics
  • Pages covering IVF success rates, protocols, and costs. These are the things every couple researches before choosing a clinic
  • Visibility on Google and in AI answers for "best IVF clinic in [city]", the most valuable patient search in fertility
  • Google Ads for high-intent searches like "IVF treatment cost India" and "fertility specialist near me"
Medical Weight Loss
  • Content on obesity treatment, metabolic health, and GLP-1 medications that shows up on Google
  • Search visibility for "weight loss clinic near me" and bariatric surgery queries
  • Meta Ads targeting audiences who follow fitness and wellness content and have shown weight-loss intent
Hormonal Health
  • Content on testosterone therapy, HRT, PCOS, and thyroid issues, written to rank on Google and appear in AI answers
  • Pages targeting the symptom-first searches patients make before booking a consultation
  • Google Ads for hormonal health searches where competition is still relatively low
Gynaecology & Women's Wellness
  • Service pages for antenatal care, menstrual health, fibroid treatment, and menopause that patients find on Google
  • GBP optimisation so women searching "gynaecologist near me" find your clinic on Maps
  • Content that builds trust with patients who discover you through Google or AI before booking

Built by people who've been through every platform shift

Search in 1999. Social in 2006. Mobile in 2010. AI in 2024. The team has navigated each wave, and is building Iris specifically for this one.

Building digital ecosystems since the late 1990s, from dotcom to AI.
Mahesh
Mahesh
Advisory Chair
Ex-Yahoo. President, Affinity Answers. Over 3 decades in digital media across the US and India.

LinkedIn
Lakshay
Lakshay
Co-Founder & CEO
Building Iris to be practical, not impressive. Every feature is measured by whether it drives more consultations for the clinic.

LinkedIn
Shravan
Shravan
Growth Marketing Lead
Growth strategy and go-to-market for Iris. Building the pipeline that connects clinics with the patients looking for them.

LinkedIn
Ashish
Ashish
Head of AI & ML
The technical lead behind how Iris reads and scores clinic visibility. Making AI search work for independent clinics, not only the large hospital chains that can afford enterprise software.

LinkedIn
Pricing

Simple, transparent pricing

No setup fee. Onboarded within 7 days.

Iris Core
 ₹ 50,000 /month

Get found. Get chosen.

  • A complete website: a page for every treatment, gallery, doctor profiles, FAQs and consultation booking
  • New blogs every month and Google posts every week, written for the searches happening in your area, so you show up and get cited on Google, Maps and AI answers
  • Google Business Profile optimised and managed
  • Genuine patient reviews collected, and every review replied to
  • Weekly health check and report, including how you rank against nearby clinics on Maps, Google and AI answers
  • A dedicated team. We do the work, you approve it.
Get started →

Fully managed · Onboarded in 7 days

Add-on for Core or Growth
Social media, handled end to end +₹25,000/month

Strategy, content calendar, posts, reels and shoots. Your clinic looks as good online as it does in person.

Core + Social ₹75,000 · Growth + Social ₹1,05,000 per month

Iris Growth includes ad management for spend up to ₹1 lakh per month.
Above that: ₹1–2 lakh spend = 20% fee (max ₹30,000/mo)  ·  Above ₹2 lakh = 15% of spend
Ad spend is billed separately.
✦

You're in.

Our team will reach out within 24 hours to schedule your visibility audit.