Legal

Privacy Policy

What we collect, why we collect it, and how you can reach us about it.

Last updated: 30 September 2026

Overview

This policy explains how AdChoreo ("AdChoreo," "Iris," "we," "us," or "our") handles information in connection with this website, iris.adchoreo.ai, and the Iris service. Iris is incubated by Affinity Answers.

Two different things happen on this site, and they're covered separately below: (1) you, as a visitor, giving us your own information through a form or a chat, and (2) us handling a clinic's patient enquiries on that clinic's behalf once they're an Iris client. In the second case, the clinic is responsible for its own patients' data, and we process it only under our agreement with that clinic.

Information we collect from website visitors

When you use this website directly, we collect:

  • Information you give us — your name, email, phone number, clinic name, and message when you fill out a contact or audit form, or request a demo.
  • Usage information — pages visited, referring site, device and browser type, and approximate location, collected automatically through Google Analytics.
  • Advertising information — interactions with this site collected through the Meta (Facebook/Instagram) Pixel, used to measure and improve our ads.

If you request a demo or audit, you may be redirected to a third-party scheduling and CRM tool. Information you submit there is handled under that provider's own privacy policy.

Information we process on behalf of Iris clinics

For clinics that use Iris, we help run patient-facing enquiries and messaging — including Iris Concierge, which responds to patients over WhatsApp — and manage the clinic's Google Business Profile and website forms. In this role, we act as a service provider to the clinic, not as the owner of that patient data. The clinic decides what data is collected and how it's used; questions from a patient about their own information should go to the clinic they contacted, and we assist the clinic in responding to those requests.

How we use information

  • To respond to enquiries and provide the demo, audit, or service you asked for
  • To deliver the Iris service to our clinic clients, including Iris Concierge, content, ads management, and reporting
  • To improve this website and understand how visitors use it
  • To measure and target advertising, and to send occasional marketing communications, which you can opt out of at any time
  • To meet legal, tax, and accounting obligations

Cookies and similar technologies

This site uses cookies and similar technologies from Google Analytics and Meta to understand traffic and measure advertising. You can block or delete cookies through your browser settings, and opt out of Google Analytics using the Google Analytics opt-out browser add-on. Blocking cookies won't stop the site from working, but analytics and ad measurement will be less accurate.

How we share information

We don't sell personal information. We share it only with:

  • Service providers we use to run the site and the service — including AWS (hosting), Google (analytics and ads), Meta (ads), and the WhatsApp Business Platform (Iris Concierge messaging)
  • The clinic you contacted, if your enquiry was directed to one of our clinic clients
  • Authorities, where required by law or to protect our rights, users, or the public
  • A successor entity, if AdChoreo is involved in a merger, acquisition, or sale of assets

Data retention

We keep information for as long as needed to respond to your enquiry, deliver the service, and meet our legal and accounting obligations, and then delete or anonymise it.

Security

We use reasonable technical and organisational measures — including encrypted hosting infrastructure and restricted access — to protect information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, and we can't guarantee absolute security.

Your rights and choices

Depending on where you're located, you may have the right to ask us what information we hold about you, to correct it, to delete it, or to withdraw consent for marketing. To exercise any of these, or to raise a concern about how your information is handled, contact us at maheshn@adchoreo.ai. We'll respond within a reasonable time.

Children's privacy

This website is intended for clinic owners, administrators, and adult patients. We do not knowingly collect information from children under 18.

International visitors

Iris is based in India and most of our clinic clients are in India. If you visit this site or contact us from outside India, your information may be processed and stored in India or in other countries where our service providers operate.

Changes to this policy

We may update this policy from time to time. We'll change the "Last updated" date above when we do. Continued use of this site after an update means you accept the revised policy.

Contact us

Questions about this policy or how your information is handled can be sent to maheshn@adchoreo.ai, or through the contact form on our homepage.